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Investment decision-making by business angels

In: Handbook of Research on Business Angels

Author

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  • Andrew Maxwell

Abstract

From the entrepreneur’s perspective, attracting investment from a business angel (BA) is not an easy task. Of course, there are many reasons for this. The chapter argues that entrepreneurs need to understand what drives BAs and how they make investment decisions. Such understanding will improve their prospects of raising finance. Thus, the aim of the chapter is to summarize and synthesize the research on the BA’s investment decisions. In particular, the author focuses on recent research that has explored the critical stage of the investment decision process when the entrepreneur and business angel first meet.

Suggested Citation

  • Andrew Maxwell, 2016. "Investment decision-making by business angels," Chapters, in: Hans Landström & Colin Mason (ed.), Handbook of Research on Business Angels, chapter 6, pages 115-146, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:15634_6
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    Cited by:

    1. Cox, Kevin C. & Lortie, Jason & Stewart, Steven A., 2017. "When to pray to the angels for funding: The seasonality of angel investing in new ventures," Journal of Business Venturing Insights, Elsevier, vol. 7(C), pages 68-76.

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