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Managing political risk in global business: Beiersdorf 1914–90

In: Entrepreneurship and Multinationals

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This fascinating volume explores the roles played by entrepreneurship and multinational enterprises in the development of the modern world. Geoffrey Jones demonstrates how multinational corporations have driven globalization through the transfer of innovation and cultural values.

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  • ., 2013. "Managing political risk in global business: Beiersdorf 1914–90," Chapters, in: Entrepreneurship and Multinationals, chapter 7, pages 140-164, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:15079_7
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    Business and Management;

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