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Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer Choice

In: Handbook of Developments in Consumer Behaviour

Author

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  • Donald A. Hantula

Abstract

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.

Suggested Citation

  • Donald A. Hantula, 2012. "Consumers are Foragers, Not Rational Actors: Towards a Behavioral Ecology of Consumer Choice," Chapters, in: Victoria Wells & Gordon Foxall (ed.), Handbook of Developments in Consumer Behaviour, chapter 15, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13999_15
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    File URL: https://www.elgaronline.com/view/9781849802444.00024.xml
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    Cited by:

    1. Martin, Drew & Palakshappa, Nitha & Woodside, Arch, 2019. "Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings," Australasian marketing journal, Elsevier, vol. 27(2), pages 113-125.

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