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Consumer Involvement: Review, Update and Links to Decision Neuroscience

In: Handbook of Developments in Consumer Behaviour

Author

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  • Judith Lynne Zaichkowsky

Abstract

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.

Suggested Citation

  • Judith Lynne Zaichkowsky, 2012. "Consumer Involvement: Review, Update and Links to Decision Neuroscience," Chapters, in: Victoria Wells & Gordon Foxall (ed.), Handbook of Developments in Consumer Behaviour, chapter 14, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13999_14
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    File URL: https://www.elgaronline.com/view/9781849802444.00022.xml
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