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The Business Model

In: Innovation and Commercialisation in the Biopharmaceutical Industry

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Abstract

This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the book.

Suggested Citation

  • ., 2010. "The Business Model," Chapters, in: Innovation and Commercialisation in the Biopharmaceutical Industry, chapter 4, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13680_4
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    File URL: https://www.elgaronline.com/view/9781848447172.00010.xml
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    Cited by:

    1. Marcum, Tanya M. & Blair, Eden S., 2011. "Entrepreneurial decisions and legal issues in early venture stages: Advice that shouldn’t be ignored," Business Horizons, Elsevier, vol. 54(2), pages 143-152.
    2. Ioan DRAGAN & Razvan Daniel ZOTA, 2015. "Evolution towards a Cloud Deployed Business Support System," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 19(3), pages 59-67.

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