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Using Brains to Create Trust: A Manager’s Toolbox

In: Neuroeconomics and the Firm

Author

Listed:
  • Paul J. Zak
  • Amos Nadler

Abstract

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.

Suggested Citation

  • Paul J. Zak & Amos Nadler, 2010. "Using Brains to Create Trust: A Manager’s Toolbox," Chapters, in: Angela A. Stanton & Mellani Day & Isabell M. Welpe (ed.), Neuroeconomics and the Firm, chapter 4, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13502_4
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    File URL: https://www.elgaronline.com/view/9781848444409.00014.xml
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    Cited by:

    1. Eddy Cardinaels & Christoph Feichter, 2021. "Forced Rating Systems from Employee and Supervisor Perspectives," Journal of Accounting Research, Wiley Blackwell, vol. 59(5), pages 1573-1607, December.

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