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A new perspective on the regional and global strategies of multinational services firms

In: Handbook of Research on International Strategic Management

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  • Alan M. Rugman
  • Alain Verbeke

Abstract

The Handbook provides an impressive state-of-the-art overview of the international strategic management field as an area of scholarly inquiry. The great strength of the work is the thoughtfulness of the messages conveyed by the expert team of authors.

Suggested Citation

  • Alan M. Rugman & Alain Verbeke, 2012. "A new perspective on the regional and global strategies of multinational services firms," Chapters, in: Handbook of Research on International Strategic Management, chapter 13, pages 257-270, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:12665_13
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    References listed on IDEAS

    as
    1. Alan M. Rugman & Alain Verbeke, 2005. "A Perspective on Regional and Global Strategies of Multinational Enterprises," Chapters, in: Analysis of Multinational Strategic Management, chapter 8, pages 104-119, Edward Elgar Publishing.
    2. Cloninger, Peggy A., 2004. "The effect of service intangibility on revenue from foreign markets," Journal of International Management, Elsevier, vol. 10(1), pages 125-146.
    3. Farok J Contractor & Sumit K Kundu & Chin-Chun Hsu, 2003. "A three-stage theory of international expansion: the link between multinationality and performance in the service sector," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(1), pages 5-18, January.
    4. Alan M Rugman & Alain Verbeke, 2007. "Liabilities of regional foreignness and the use of firm-level versus country-level data: a response to Dunning et al. (2007)," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(1), pages 200-205, January.
    5. Alan Rugman, 1987. "Multinationals and trade in services: A transaction cost approach," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 123(4), pages 651-667, December.
    6. Rugman,Alan M., 2005. "The Regional Multinationals," Cambridge Books, Cambridge University Press, number 9780521842655, November.
    7. J J Boddewyn & Marsha Baldwin Halbrich & A C Perry, 1986. "Service Multinationals: Conceptualization, Measurement and Theory," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 17(3), pages 41-57, September.
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