Taxonomic analysis of strategic decisions for the development of the hotel and restaurant industry

The object of research is the strategy for the development of the hotel and restaurant industry in Ukraine. To achieve this goal, the methods of theoretical generalization, analysis and synthesis, logical generalization, analogies, comparison, grouping, the method of taxonomic analysis, and system analysis were used. The use of the method of taxonomic analysis made it possible to obtain a generalized assessment of the development strategy of the domestic hotel and restaurant industry. The method of retrospective analysis made it possible to analyze the dynamics and identify trends in changes in the integral indicator of the development strategy of the domestic hotel and restaurant industry. The application of the taxonomy method for diagnosing the development strategy of the hotel and restaurant industry has been substantiated; for this, it is proposed to use a conceptual descriptive model of taxonomic analysis. Indicators of diagnostics of the development strategy of the hotel and restaurant industry have been identified, which are grouped according to the dominant directions: structural, scale of production activities, marketing, personnel, investment attractiveness and financial performance. The interpretation of the values of the integral taxonomic indicator of the development strategy of the hotel and restaurant industry in Ukraine has been substantiated. In accordance with the value of the integral indicator, it is proposed to divide into four states of the industry development, which correspond to certain strategies and managerial decisions for their implementation. The integral indicator of the hotel and restaurant industry development strategy was calculated using the taxonomy method for the period 2013–2019. Based on the results of the calculations, it was concluded that the development of the hotel and restaurant industry in Ukraine is uneven. The largest share is taken by observations with an insufficient state of development of the industry – 57.1 %, a crisis state of development was observed in 28.6 % of periods and a sufficient state of development was recorded in 14.3 % of observations. This indicates the existing problems in the development of the domestic hotel and restaurant industry. Managerial solutions are proposed for the implementation of the strategy for the development of the hotel and restaurant industry for the coming period, including activities at the national level and at the level of individual business entities. The applied nature of the proposed methodology is justified by its practical application based on the actual data of the development of the hotel and restaurant industry in Ukraine for 2013–2019.