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Jorge Vera-Martínez
(Jorge Vera-Martinez)

Personal Details

First Name:Jorge
Middle Name:
Last Name:Vera-Martinez
Suffix:
RePEc Short-ID:pve481
https://scholar.google.com/citations?hl=es&user=Nn-4M6sAAAAJ&view_op=list_works&sortby=pubdate

Affiliation

División de Negocios
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)

México, Mexico
https://tec.mx/es/negocios
RePEc:edi:dnitemx (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Jorge Vera-Martínez, 2021. "Consumer technology brands and the source of their performance," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1969632-196, January.
  2. Citlali Calderon & Lorena Carrete & Jorge Vera-Martínez & María Esther Gloria-Quintero & María del Socorro Romero-Figueroa, 2021. "A Social Marketing Intervention to Improve Treatment Adherence in Patients with Type 1 Diabetes," IJERPH, MDPI, vol. 18(7), pages 1-14, March.
  3. Jorge Vera & Andrea Trujillo, 2018. "Measuring service performance of retail banks in Mexico: A Servperf adaptation," Contaduría y Administración, Accounting and Management, vol. 63(4), pages 3-4, Octubre-D.
  4. Jorge Vera & Andrea Trujillo, 2018. "Assessing the effect of service quality over user satisfaction in public health institutions in Mexico," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 28-51, Abril-Jun.
  5. Jorge Vera & Andrea Trujillo, 2018. "El efecto de la calidad del servicio en la satisfacción del derechohabiente en instituciones públicas de salud en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 5-27, Abril-Jun.
  6. Jorge Vera & Andrea Trujillo, 2018. "Medir desempeño del servicio de bancos detallistas en México: una adaptación del Servperf," Contaduría y Administración, Accounting and Management, vol. 63(4), pages 1-2, Octubre-D.
  7. Jorge Vera & Andrea Trujillo, 2017. "Searching most influential variables to brand loyalty measurements: An exploratory study," Contaduría y Administración, Accounting and Management, vol. 62(2), pages 28-29, Abril-Jun.
  8. Vera Martínez Jorge & Espinosa Mascarúa Marco Tulio, 2014. "Atributos relevantes de calidad en el servicio y su influencia hacia la lealtad de la marca en la industria aseguradora de automóviles en México," Contaduría y Administración, Accounting and Management, vol. 59(3), pages 285-306, julio-sep.
  9. Vera Martínez Jorge, 2013. "Atributos de calidad del servicio de la telefonía móvil para clientes mexicanos y su impacto en la satisfacción y en la lealtad hacia la marca," Contaduría y Administración, Accounting and Management, vol. 58(3), pages 39-63, julio-sep.
  10. Vera, Jorge & Trujillo, Andrea, 2013. "Service quality dimensions and superior customer perceived value in retail banks: An empirical study on Mexican consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 579-586.
  11. Vera Martínez Jorge & Díaz Ruíz Roberto, 2012. "¿Qué es un competidor directo? Estudio para corroborar la percepción de competencia directa con base en tres factores," Contaduría y Administración, Accounting and Management, vol. 57(1), pages 149-184, enero-mar.
  12. Vera Martínez Jorge, 2010. "Diferencias en el perfil de involucramiento entre productos de conveniencia y productos de comparación," Contaduría y Administración, Accounting and Management, vol. 55(3), pages 127-149, mayo-agos.
  13. Jorge Vera Martínez, 2010. "La influencia de los componentes del valor percibido de la marca en los componentes del perfil de involucramiento del consumidor," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, December.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Jorge Vera & Andrea Trujillo, 2017. "Searching most influential variables to brand loyalty measurements: An exploratory study," Contaduría y Administración, Accounting and Management, vol. 62(2), pages 28-29, Abril-Jun.

    Cited by:

    1. Hwang, ShinYoung, 2018. "Would satisfaction with smart speakers transfer into loyalty towards the smart speaker provider?," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190336, International Telecommunications Society (ITS).
    2. Catherine Njoki Chege & Kenneth Wanjau & Severina Nkirina, 2019. "Relationship between empathy dimension and customer satisfaction in the insurance industry in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(6), pages 357-366, October.
    3. Takumi Kato & Nobu Takenaka & Rie Ito & Kazuki Nishiguchi, 2023. "Selection versus scale: Loyalty indices for brand management," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 836-853, December.

  2. Vera, Jorge & Trujillo, Andrea, 2013. "Service quality dimensions and superior customer perceived value in retail banks: An empirical study on Mexican consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 579-586.

    Cited by:

    1. El-Adly, Mohammed Ismail, 2019. "Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 322-332.
    2. Rishi Kant & Deepak Jaiswal & Suyash Mishra, 2017. "The Investigation of Service Quality Dimensions, Customer Satisfaction and Corporate Image in Indian Public Sector Banks: An Application of Structural Equation Model(SEM)," Vision, , vol. 21(1), pages 76-85, March.
    3. Omar Itani & Fernando Jaramillo & Bert Paesbrugghe, 2020. "Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors," Post-Print hal-02987189, HAL.
    4. Kushwaha, Gyaneshwar Singh & Agrawal, Shiv Ratan, 2015. "An Indian customer surrounding 7P׳s of service marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 85-95.
    5. Chen, Shih-Chih & Lin, Chieh-Peng, 2019. "Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 22-32.
    6. Murali, S. & Pugazhendhi, S. & Muralidharan, C., 2016. "Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 67-83.
    7. Al Hakim, Zeina T. & Sengupta, Sanchayan & Cuny, Caroline, 2020. "Impact of shared history on customers’ service evaluations," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    8. S, Sreejesh, 2024. "Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    9. Untung Rahardja & Tanaporn Hongsuchon & Taqwa Hariguna & Athapol Ruangkanjanases, 2021. "Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality," Sustainability, MDPI, vol. 13(20), pages 1-20, October.
    10. Zubair Hassan, 2017. "Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(5), pages 29-44.
    11. Lecuyer, Charlotte & Capelli, Sonia & Sabadie, William, 2021. "Consumers’ implicit attitudes toward corporate social responsibility and corporate abilities: Examining the influence of bank governance using the implicit association test," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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