José Ramón Sarmiento-Guede, Sr.
(Jose Ramon Sarmiento-Guede, Sr.)

Personal Details

First Name:	Jose Ramon
Middle Name:
Last Name:	Sarmiento-Guede
Suffix:	Sr.
RePEc Short-ID:	psa1953
	https://gestion2.urjc.es/pdi/ver/joseramon.sarmiento

Affiliation

Departamento de Economía de la Empresa
Universidad Rey Juan Carlos

Madrid, Spain
https://gestion2.urjc.es/pdi/departamento/Y132
RePEc:edi:dmrjces (more details at EDIRC)

Citations

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Articles

1. Sarmiento Guede, José Ramón & De Esteban Curiel, Javier & Antonovica, Arta, 2021. "Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).

   Cited by:

   1. Angela Madan & Mihai-Ioan Roșca & Adrian Apostol, 2022. "A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 71-90, November.

2. José Ramón Sarmiento-Guede & Arta Antonovica & Rebeca Antolín-Prieto, 2021. "The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective," Sustainability, MDPI, vol. 13(9), pages 1-17, April.

   Cited by:

   1. Tantri Yanuar Rahmat Syah & Patrick Christian Alimwidodo & Lovinda Lianti & Holila Hatta, 2022. "Perceived Price as Antecedent of Satisfaction and Loyalty: Learn from Fast Food Multinational Restaurants in Indonesia," Central European Business Review, Prague University of Economics and Business, vol. 2022(4), pages 63-84.
   2. Elizabeth Emperatriz García-Salirrosas & Rafael Fernando Rondon-Eusebio, 2022. "Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior," Sustainability, MDPI, vol. 14(14), pages 1-19, July.

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