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Prasanna Mohan Raj

Personal Details

First Name:Prasanna
Middle Name:
Last Name:Mohan Raj
Suffix:
RePEc Short-ID:pmo1221
https://bus.alliance.edu.in/web/core-faculty-profile.php?id=f51bb1cd9532a15f92f3753b4fdf929e

Affiliation

Alliance Business School
Alliance University

Bengaluru, India
http://www.absindia.org/
RePEc:edi:allbsin (more details at EDIRC)

Research output

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Jump to: Articles

Articles

  1. A. Varadaraj & M. Prasanna Mohan Raj & S. Ananth, 2021. "The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), vol. 7(2), pages 182-207, December.
  2. M. Prasanna Mohan Raj & Varadaraj A. & Ananth S., 2018. "Measurement of Customers’ Brand Choice and Brand Loyalty Expectancy Value & Colombo – Morrison Model Approach," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 4(1), pages 24-29, November.
  3. M. Prasanna Mohan Raj & Satam Roy, 2015. "Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products," Global Business Review, International Management Institute, vol. 16(3), pages 463-477, June.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. M. Prasanna Mohan Raj & Satam Roy, 2015. "Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products," Global Business Review, International Management Institute, vol. 16(3), pages 463-477, June.

    Cited by:

    1. Vibhuti Tripathi & Pooja Rastogi & Suresh Kumar, 2018. "Direct and Moderating Influence of Perceived Fit, Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India," Global Business Review, International Management Institute, vol. 19(6), pages 1681-1692, December.
    2. Rajesh Sharma & Vranda Jain, 2019. "CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India," Metamorphosis: A Journal of Management Research, , vol. 18(1), pages 57-67, June.
    3. Amar Raju G. & Souvik Roy & Santanu Mandal, 2018. "Determinants of Website Usability: Empirical Evidence from Tourism Sector in India," Global Business Review, International Management Institute, vol. 19(6), pages 1640-1662, December.
    4. Dhananjay Bapat & Jayanthi Thanigan, 2016. "Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty," Global Business Review, International Management Institute, vol. 17(6), pages 1357-1372, December.
    5. S. R. Nikhashemi & Naser Valaei & Arun Kumar Tarofder, 2017. "Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?," Global Business Review, International Management Institute, vol. 18(3_suppl), pages 108-127, June.

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