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Pradeep Kumar Mohanty

Personal Details

First Name:Pradeep
Middle Name:Kumar
Last Name:Mohanty
Suffix:
RePEc Short-ID:pmo1215
[This author has chosen not to make the email address public]
https://www.imthyderabad.edu.in/prof-pradeep-mohanty/
Terminal Degree: Department of Management Studies; Anna University (from RePEc Genealogy)

Affiliation

School of Management
Bennett University

Noida, India
https://www.bennett.edu.in/academics/school-of-management/
RePEc:edi:smbenin (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Pradeep Kumar Mohanty & Archana Patro, 2020. "Analyzing repurchase behavior and benchmarking brands: implications for salespersons in a personal selling context," Journal of Agribusiness in Developing and Emerging Economies, Emerald Group Publishing Limited, vol. 12(1), pages 56-74, October.
  2. Pradeep Kumar Mohanty & N. Senthil Kumar, 2017. "Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 467-488, October.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Pradeep Kumar Mohanty & Archana Patro, 2020. "Analyzing repurchase behavior and benchmarking brands: implications for salespersons in a personal selling context," Journal of Agribusiness in Developing and Emerging Economies, Emerald Group Publishing Limited, vol. 12(1), pages 56-74, October.

    Cited by:

    1. Subarna Nandy & Neena Sondhi & Himanshu Joshi, 2024. "Toward a measure of brand pride: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 430-448, July.

  2. Pradeep Kumar Mohanty & N. Senthil Kumar, 2017. "Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 467-488, October.

    Cited by:

    1. Shaun M. Powell, 2017. "Journal of Brand Management: year end review 2017," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 509-515, November.
    2. Feeney, Roberto Juan & Harmath, Pedro & Clay, Pablo Mac, 2020. "Brand Loyalty in Argentine Commercial Crop Seed Markets," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 9, April.
    3. Subarna Nandy & Neena Sondhi & Himanshu Joshi, 2024. "Toward a measure of brand pride: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 430-448, July.

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