Junnan He

Personal Details

First Name:	Junnan
Middle Name:
Last Name:	He
Suffix:
RePEc Short-ID:	phe782
	[This author has chosen not to make the email address public]

Affiliation

Department of Economics
Sciences économiques
Sciences Po

Paris, France
https://www.sciencespo.fr/department-economics/
RePEc:edi:cfmspfr (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

1. Junnan He & Bobby Calder, 2020. "The Experimental Evaluation of Brand Strength and Brand Value," SciencePo Working papers Main hal-03878387, HAL.
   • He, Junnan & Calder, Bobby J., 2020. "The experimental evaluation of brand strength and brand value," Journal of Business Research, Elsevier, vol. 115(C), pages 194-202.
   • Junnan He & Bobby Calder, 2020. "The Experimental Evaluation of Brand Strength and Brand Value," Post-Print hal-03878387, HAL.

   Cited by:

   1. Viengkham, Doris & Baumann, Chris & Winzar, Hume & Dahana, Wirawan Dony, 2022. "Toward understanding Convergence and Divergence: Inter-ocular testing of traditional philosophies, economic orientation, and religiosity/spirituality," Journal of Business Research, Elsevier, vol. 139(C), pages 1335-1352.
   2. Lindsay P. Schwartz & Steven R. Hursh, 2022. "A behavioral economic analysis of smartwatches using internet‐based hypothetical demand," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 2729-2736, October.
   3. Vaidyanathan, Rajiv & Aggarwal, Praveen, 2022. "Asymmetric brand alliances: When joint promotions with strong brands hurt," Journal of Business Research, Elsevier, vol. 141(C), pages 213-228.
   4. Zsolt Sándor & Attila Szőcs & Matthijs R. Wildenbeest, 2024. "The impact of brand equity on profit premium in an equilibrium framework," Marketing Letters, Springer, vol. 35(3), pages 423-438, September.
   5. Diandian Ma & Benfu Lv & Ying Liu & Shuqin Liu & Xiuting Li, 2023. "Brand Premium and Carbon Information Disclosure Strategy: Evidence from China Listed Companies," Sustainability, MDPI, vol. 15(6), pages 1-21, March.
   6. Aravind Reghunathan, 2021. "Branding of Government Services: Benefits and Challenges," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 232-235, July.
   7. Imran Khan & Mobin Fatma, 2023. "Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity," Sustainability, MDPI, vol. 15(11), pages 1-11, May.
   8. Bing Han, 2024. "RETRACTED ARTICLE: Fostering sustainability: integrating social responsibility, green finance, and corporate performance," Economic Change and Restructuring, Springer, vol. 57(2), pages 1-34, April.
   9. Marina Kholod & Nikita Mokrenko & Alberto Celani & Valentina Puglisi, 2023. "Choice Modeling of Laundry Detergent Data for Sustainable Consumption," Sustainability, MDPI, vol. 15(24), pages 1-16, December.

Articles

1. He, Junnan & Calder, Bobby J., 2020. "The experimental evaluation of brand strength and brand value," Journal of Business Research, Elsevier, vol. 115(C), pages 194-202.
   • Junnan He & Bobby Calder, 2020. "The Experimental Evaluation of Brand Strength and Brand Value," SciencePo Working papers Main hal-03878387, HAL.
   • Junnan He & Bobby Calder, 2020. "The Experimental Evaluation of Brand Strength and Brand Value," Post-Print hal-03878387, HAL.
   See citations under working paper version above.Sorry, no citations of articles recorded.

More information

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Corrections

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