Rodrigo Guesalaga

Personal Details

First Name:	Rodrigo
Middle Name:
Last Name:	Guesalaga
Suffix:
RePEc Short-ID:	pgu340
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Affiliation

Escuela de Administración
Facultad de Ciencia Económicas y Administrativas
Pontificia Universidad Católica de Chile

Santiago, Chile
http://www.eauc.cl/
RePEc:edi:eapuccl (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. S. Arunachalam & S. Cem Bahadir & Sundar G. Bharadwaj & Rodrigo Guesalaga, 2020. "New product introductions for low-income consumers in emerging markets," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 914-940, September.

   Cited by:

   1. Markus Blut & Cheng Wang, 2020. "Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 649-669, July.
   2. Wang, Yusheng & Li, Yongjian & Xu, Shuangshuang, 2024. "Repositioning to sink: The pricing and quality decisions for product line considering the sinking market," European Journal of Operational Research, Elsevier, vol. 317(2), pages 578-591.
   3. de Haan, Evert & Padigar, Manjunath & El Kihal, Siham & Kübler, Raoul & Wieringa, Jaap E., 2024. "Unstructured data research in business: Toward a structured approach," Journal of Business Research, Elsevier, vol. 177(C).
   4. Smirti Kutaula & Alvina Gillani & Diana Gregory-Smith & Boris Bartikowski, 2024. "Ethical Consumerism in Emerging Markets: Opportunities and Challenges," Journal of Business Ethics, Springer, vol. 191(4), pages 651-673, May.
   5. Amit Shankar & Abhishek Behl & Vijay Pereira & Meena Chavan & Francesco Chirico, 2024. "Exploring enablers and inhibitors of AI‐enabled drones for manufacturing process audits: A mixed‐method approach," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 3749-3768, July.
   6. Ricky Y. K. Chan & Piyush Sharma & Abdulaziz Alqahtani & Tak Yan Leung & Ashish Malik, 2024. "Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers’ Ethical Judgments," Journal of Business Ethics, Springer, vol. 191(4), pages 865-884, May.
   7. Gobinda Roy & Rajarshi Debnath & Partha Sarathi Mitra & Avinash K. Shrivastava, 2021. "Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 12(5), pages 895-909, October.
   8. Sirui Li & Ying Liu & Jing Su & Litao Duan & Hui Fu, 2024. "Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
   9. Mayukh Dass & Masoud Moradi & Fereshteh Zihagh, 2023. "Forecasting purchase rates of new products introduced in existing categories," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 385-408, September.
   10. Chao Xing & Yuming Zhang & David Tripe, 2024. "Ethical Consumers and Low-Income Sellers on China’s Reward-Based Crowdfunding Platforms: Are Poverty Alleviation Campaigns More Successful?," Journal of Business Ethics, Springer, vol. 191(4), pages 793-810, May.
   11. Andrea Cantú & Eduardo Aguiñaga & Carlos Scheel, 2021. "Learning from Failure and Success: The Challenges for Circular Economy Implementation in SMEs in an Emerging Economy," Sustainability, MDPI, vol. 13(3), pages 1-35, February.
   12. Verma Prikshat & Parth Patel & Sanjeev Kumar & Suraksha Gupta & Ashish Malik, 2024. "Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism," Journal of Business Ethics, Springer, vol. 191(4), pages 697-711, May.
   13. Saleh Md Arman & Cecilia Mark-Herbert, 2022. "Ethical Pro-Environmental Self-Identity Practice: The Case of Second-Hand Products," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
   14. Phong Nguyen, Nguyen & Adomako, Samuel & Ahsan, Mujtaba, 2023. "The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises," Journal of Business Research, Elsevier, vol. 154(C).

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