Joe B. Cobbs

Personal Details

First Name:	Joe
Middle Name:	B.
Last Name:	Cobbs
Suffix:
RePEc Short-ID:	pco967
	[This author has chosen not to make the email address public]
	https://knowrivalry.com/

Affiliation

Department of Economics and Finance
Northern Kentucky University

Highland Heights, Kentucky (United States)
http://cob.nku.edu/departments/econandfinance/
RePEc:edi:denkuus (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. Tyler, B. David & Cobbs, Joe & Satinover Nichols, Bridget & Dalakas, Vassilis, 2021. "Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries," Journal of Business Research, Elsevier, vol. 124(C), pages 708-719.

   Cited by:

   1. Liao, Junyun & Chen, Jiawen & Zhao, Haichuan & Li, Muhua, 2023. "Fanning the flames: Transmitting negative word of mouth of rival brands," Journal of Business Research, Elsevier, vol. 154(C).
   2. Park, Sangchul & Ahn, Sungsook & Kim, Sanghoon, 2024. "Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).

2. Nola Agha & Joe Cobbs, 2017. "Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(2), pages 95-108, March.

   Cited by:

   1. Nola Agha & Thomas Rhoads, 2016. "The League Standing Effect: The Case of a Split Season in Minor League Baseball," Working Papers 2016-13, Towson University, Department of Economics, revised Jul 2016.

3. Jensen, Jonathan A. & Cobbs, Joe B. & Turner, Brian A., 2016. "Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage," Business Horizons, Elsevier, vol. 59(2), pages 163-173.

   Cited by:

   1. Muhammad Rafiq & XingPing Zhang & Jiahai Yuan & Shumaila Naz & Saif Maqbool, 2020. "Impact of a Balanced Scorecard as a Strategic Management System Tool to Improve Sustainable Development: Measuring the Mediation of Organizational Performance through PLS-Smart," Sustainability, MDPI, vol. 12(4), pages 1-19, February.
   2. T. Bettina Cornwell & Youngbum Kwon, 2020. "Sponsorship-linked marketing: research surpluses and shortages," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 607-629, July.
   3. Koronios, Konstantinos & Vrontis, Demetris & Thrassou, Alkis, 2021. "Strategic sport sponsorship management – A scale development and validation," Journal of Business Research, Elsevier, vol. 130(C), pages 295-307.
   4. Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene, 2018. "The Direct and Indirect Impact of Pharmaceutical Industry in Economic Expansion and Job Creation: Evidence from Bootstrapping and Normal Theory Methods," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(48), pages 454-454.
   5. Muhammad Yusuf & Batara Surya & Firman Menne & Muhlis Ruslan & Seri Suriani & Iskandar Iskandar, 2022. "Business Agility and Competitive Advantage of SMEs in Makassar City, Indonesia," Sustainability, MDPI, vol. 15(1), pages 1-23, December.
   6. Daniel Faibil & Martin Agyemang & Owusu Amponsah & Himanshu Gupta & Simonov Kusi-Sarpong, 2021. "Assessing drivers of post-harvest losses: tangible and intangible resources’ perspective," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(11), pages 15785-15829, November.
   7. Lin, Hsin-Chen & Bruning, Patrick F., 2024. "Guidelines for sponsorship signaling within socially complex markets," Business Horizons, Elsevier, vol. 67(1), pages 19-30.

4. Joe, Cobbs, 2011. "Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR," Sport Management Review, Elsevier, vol. 14(3), pages 287-296, August.
   • Joe Cobbs, 2011. "Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR," Sport Management Review, Taylor & Francis Journals, vol. 14(3), pages 287-296, July.

   Cited by:

   1. T. Bettina Cornwell & Youngbum Kwon, 2020. "Sponsorship-linked marketing: research surpluses and shortages," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 607-629, July.
   2. Jensen, Jonathan A. & Cobbs, Joe B. & Turner, Brian A., 2016. "Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage," Business Horizons, Elsevier, vol. 59(2), pages 163-173.
   3. Yunchao Bai & Brian H. Yim & John Breedlove & James J. Zhang, 2021. "Moving Away from Category Exclusivity Deals to Sponsorship Activation Platforms: The Case of the Ryder Cup," Sustainability, MDPI, vol. 13(3), pages 1-21, January.

5. Cobbs, Joe & McKelvey, Stephen, 2009. "The practice of brand extension through licensing: The Spalding challenge," Sport Management Review, Elsevier, vol. 12(3), pages 185-192, August.
   • Joe Cobbs & Stephen McKelvey, 2009. "The practice of brand extension through licensing: The Spalding challenge," Sport Management Review, Taylor & Francis Journals, vol. 12(3), pages 185-192, July.
   • Joe Cobbs & Stephen McKelvey, 2009. "The practice of brand extension through licensing: The Spalding Challenge," Sport Management Review, Taylor & Francis Journals, vol. 12(3), pages 193-198, July.

   Cited by:

   1. Silvio Cardinali & Meri Travaglini & Marta Giovannetti, 2019. "Increasing Brand Orientation and Brand Capabilities Using Licensing: an Opportunity for SMEs in International Markets," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(4), pages 1808-1830, December.

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Corrections

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