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Bart J. Bronnenberg

Personal Details

First Name:Bart
Middle Name:J.
Last Name:Bronnenberg
Suffix:
RePEc Short-ID:pbr235
[This author has chosen not to make the email address public]
http://www.tilburguniversity.nl/webwijs/show/?uid=b.j.bronnenberg

Affiliation

(in no particular order)

CentER Graduate School for Economics and Business
School of Economics and Management
Universiteit van Tilburg (Tilburg University)

Tilburg, Netherlands
https://www.tilburguniversity.edu/research/economics-and-management/graduate-school
RePEc:edi:cekubnl (more details at EDIRC)

CentER Applied Research
Universiteit van Tilburg (Tilburg University)

Tilburg, Netherlands
http://www.center-ar.nl/
RePEc:edi:eikubnl (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2010. "The Evolution of Brand Preferences: Evidence from Consumer Migration," NBER Working Papers 16267, National Bureau of Economic Research, Inc.

Articles

  1. Bart J. Bronnenberg & Sanjay K. Dhar & Jean-Pierre H. Dubé, 2009. "Brand History, Geography, and the Persistence of Brand Shares," Journal of Political Economy, University of Chicago Press, vol. 117(1), pages 87-115, February.
  2. Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun, 2008. "Measuring long-run marketing effects and their implications for long-run marketing decisions," Marketing Letters, Springer, vol. 19(3), pages 367-382, December.
  3. Bart Bronnenberg, 2008. "Brand competition in CPG industries: Sustaining large local advantages with little product differentiation," Quantitative Marketing and Economics (QME), Springer, vol. 6(1), pages 79-107, March.
  4. Eric Bradlow & Bart Bronnenberg & Gary Russell & Neeraj Arora & David Bell & Sri Duvvuri & Frankel Hofstede & Catarina Sismeiro & Raphael Thomadsen & Sha Yang, 2005. "Spatial Models in Marketing," Marketing Letters, Springer, vol. 16(3), pages 267-278, December.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-COM: Industrial Competition (1) 2010-08-21
  2. NEP-HIS: Business, Economic and Financial History (1) 2010-08-21
  3. NEP-IND: Industrial Organization (1) 2010-08-21
  4. NEP-MKT: Marketing (1) 2010-08-21

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