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Cosmas Anayochukwu Nwankwo

Personal Details

First Name:Cosmas
Middle Name:Anayochukwu
Last Name:Nwankwo
Suffix:
RePEc Short-ID:pnw29
[This author has chosen not to make the email address public]

Affiliation

School of Management, IT and Governance
College of Law and Management Studies
University of KwaZulu-Natal

Durban, South Africa
http://smitg.ukzn.ac.za/
RePEc:edi:ecudwza (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Cosmas Nwankwo & MacDonald Kanyangale, 2023. "Effect of Sustainable Marketing Strategies on Consumption of Beer Brands in Anambra State," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 19(2), pages 188-205, April.
  2. Cosmas Nwankwo & Macdonald Kanyangale, 2023. "Entrepreneurial marketing: Exploring its place in social enterprises," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(5), pages 74-85, July.
  3. Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023. "Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria," Marketing of Scientific and Research Organizations, Sciendo, vol. 49(3), pages 1-26, September.
  4. Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023. "Critical Understanding of Existing Entrepreneurial Marketing Models: 2002 – 2022," Foundations of Management, Sciendo, vol. 15(1), pages 89-100, January.
  5. Cosmas Anayochukwu Nwankwo & MacDonald Isaac Kanyangale, 2022. "Market-Driving Orientation (MDO) and the Survival of Manufacturing Small and Medium Enterprises in Nigeria," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 18(3), pages 100-117, June.
  6. Cosmas Anayochukwu Nwankwo & MacDonald Isaac Kanyangale & Solomon Uchechukwu Eze, 2022. "Organisational Structure as a Strategic Enabler of Commercial Bank Employees in Nigeria," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, May.
  7. Cosmas Anayochukwu Nwankwo & MacDonald Isaac Kanyangale, 2022. "Effect of Teamwork on Survival of Manufacturing Small and Medium Enterprises in Nigeria," Eurasian Journal of Business and Management, Eurasian Publications, vol. 10(3), pages 167-180.
  8. Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac & Abugu James Okechukwu, 2021. "The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria," Foundations of Management, Sciendo, vol. 13(1), pages 209-218, January.
  9. Cosmas Anayochukwu Nwankwo & MacDonald Kanyangale, 2020. "Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria: a literature analysis," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 12(3), pages 321-341.
  10. Cosmas A. Nwankwo & MacDonald I. Kanyangale, 2020. "The Strategic Role of Entrepreneurial Marketing in Small and Medium Enterprises," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 16(4), pages 41-63, AUGUST.
  11. Nwankwo Cosmas Anayochukwu & Kanyangale Macdonald Isaac, 2019. "Market Orientation and Survival of Small and Medium Enterprises in Nigeria," Foundations of Management, Sciendo, vol. 11(1), pages 291-304, January.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Cosmas Anayochukwu Nwankwo & MacDonald Kanyangale, 2020. "Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria: a literature analysis," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 12(3), pages 321-341.

    Cited by:

    1. Thirarut Worapishet, 2022. "Creating Code Frame and Common Dimensions for Entrepreneurial Marketing Concept," Proceedings of Economics and Finance Conferences 12915570, International Institute of Social and Economic Sciences.
    2. Theoneste Manishimwe & Lukman Raimi & Chidnma Julius Azubuike, 2022. "Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(6), pages 668-683, December.
    3. Cosmas Anayochukwu Nwankwo & MacDonald Isaac Kanyangale, 2022. "Effect of Teamwork on Survival of Manufacturing Small and Medium Enterprises in Nigeria," Eurasian Journal of Business and Management, Eurasian Publications, vol. 10(3), pages 167-180.

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