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Digitales Recruiting und Employer Branding in Familienunternehmen: Analyse und Empfehlungen für die Praxis

Author

Listed:
  • Lehr, Judith
  • Risius, Paula
  • Siemen, Matthias
  • Werner, Dirk

Abstract

Es wird zunehmend schwieriger, den Fachkräftebedarf auf dem deutschen Arbeitsmarkt zu decken. Das gilt auch für Familienunternehmen. Die Studie untersucht die Personalarbeit von Familienunternehmen anhand von Karrierebereichen und Stellenanzeigen und zeigt Unterschiede zu Nicht-Familienunternehmen auf. Sie gibt Handlungsempfehlungen, wo das Engagement noch optimiert und wie die Personalsuche professionalisiert werden kann.

Suggested Citation

  • Lehr, Judith & Risius, Paula & Siemen, Matthias & Werner, Dirk, 2023. "Digitales Recruiting und Employer Branding in Familienunternehmen: Analyse und Empfehlungen für die Praxis," Studien, Stiftung Familienunternehmen / Foundation for Family Businesses, number 281022, March.
    • Handle: RePEc:zbw:sfustu:281022
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    References listed on IDEAS

    as
    1. Hammermann, Andrea & Schmidt, Jörg, 2020. "Vereinbarkeit: Knapp die Hälfte wünscht sich eher eine klare Trennung von Familie und Beruf," IW-Kurzberichte 10/2020, Institut der deutschen Wirtschaft (IW) / German Economic Institute.
    2. Stippler, Sibylle & Burstedde, Alexander & Hering, Annina T. & Jansen, Anika & Pierenkemper, Sarah, 2019. "Wie Unternehmen trotz Fachkräftemangel Mitarbeiter finden," KOFA-Studien 1/2019, Kompetenzzentrum Fachkräftesicherung (KOFA), Institut der deutschen Wirtschaft (IW) / German Economic Institute.
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