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Innovation Heroes:Understanding Customers as a Valuable Innovation Resource

Author

Listed:
  • Fiona Schweitzer

    (Grenoble École de Management, France & University of Applied Sciences Upper Austria, Austria)

  • Joe Tidd

    (University of Sussex, UK)

Abstract

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Fiona Schweitzer & Joe Tidd, 2018. "Innovation Heroes:Understanding Customers as a Valuable Innovation Resource," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number q0158, August.
    • Handle: RePEc:wsi:wsbook:q0158
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/q0158
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    New Product Development; Customer Integration; Innovation; Innovation Tools;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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