IDEAS home Printed from https://ideas.repec.org/b/wsi/wsbook/q0158.html
   My bibliography  Save this book

Innovation Heroes:Understanding Customers as a Valuable Innovation Resource

Author

Listed:
  • Fiona Schweitzer

    (Grenoble École de Management, France & University of Applied Sciences Upper Austria, Austria)

  • Joe Tidd

    (University of Sussex, UK)

Abstract

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Fiona Schweitzer & Joe Tidd, 2018. "Innovation Heroes:Understanding Customers as a Valuable Innovation Resource," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number q0158, October.
    • Handle: RePEc:wsi:wsbook:q0158
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/worldscibooks/10.1142/q0158
    Download Restriction: Ebook Access is available upon purchase
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    New Product Development; Customer Integration; Innovation; Innovation Tools;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wsbook:q0158. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.