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Worldwide Casebook in Marketing Management

Author

Listed:
  • Luiz Moutinho

    (Dublin City University, Ireland)

Abstract

Worldwide Casebook in Marketing Management

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Luiz Moutinho, 2016. "Worldwide Casebook in Marketing Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9640, December.
    • Handle: RePEc:wsi:wsbook:9640
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/9640
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    Book Chapters

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    More about this item

    Keywords

    Marketing Management; Innovation; British Airways; Red Bull; Nintendo; Google; Microsoft; Cacharel;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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