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Innovate to Elevate!:A Journey through Mindset and Gen AI to Enhance Customer Experience

Author

Listed:
  • Francis Goh

    (Hehsed Pte Ltd, Singapore & CXI Global Pte Ltd, Singapore & Bain & Company, Singapore)

Abstract

As a 30-year veteran executive, Francis Goh brings to the table a unique blend of practical wisdom and certified expertise in Customer Experience (CX), Design Thinking, Agile, Scrum, and Lean methods. His deep understanding of Amazon's Working Backwards mechanism, honed during his tenure as a Digital Innovation expert at AWS, further enriches the insights shared in this book. These strategies are not just theoretical concepts but battle-tested solutions forged in the crucible of real-world challenges. Through his experience and expertise, the author aims to provide readers with actionable strategies and proven methodologies to navigate the ever-evolving landscape of technology and business with confidence and success.

Suggested Citation

  • Francis Goh, 2024. "Innovate to Elevate!:A Journey through Mindset and Gen AI to Enhance Customer Experience," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13957, August.
    • Handle: RePEc:wsi:wsbook:13957
    as

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