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Customer Needs and Strategic Management:Left-Right Circles Analysis

Author

Listed:
  • Andrew Chi-fai Chan

    (The Chinese University of Hong Kong, Hong Kong)

  • Joseph H L Ko
  • Conrad Wong

    (Yau Lee Holdings Limited, Hong Kong)

  • Diamond Tai

    (The Chinese University of Hong Kong, Shenzhen, China)

Abstract

Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice.

Suggested Citation

  • Andrew Chi-fai Chan & Joseph H L Ko & Conrad Wong & Diamond Tai, 2022. "Customer Needs and Strategic Management:Left-Right Circles Analysis," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12741, August.
    • Handle: RePEc:wsi:wsbook:12741
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/12741
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    More about this item

    Keywords

    Customer Needs; Strategic Management; Left-right Circles;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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