Modern Health Care Marketing
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Book Chapters
The following chapters of this book are listed in IDEAS- Gamini Gunawardane, 2020. "Introduction to Health Care Marketing," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 1, pages 3-19, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Health Care Marketing: Evolution and Modern Trends," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 2, pages 21-40, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Health Care Marketing Strategy Formulation Process," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 3, pages 43-61, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Health Care Market and Marketing Research," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 4, pages 63-79, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Understanding the Health Care Organization’s Competition," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 5, pages 81-101, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Understanding Customer/Patient Characteristics and Behavior Affecting Health Care Marketing," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 6, pages 103-147, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Customer/Patient Experience: Key Driver of Modern Health Care Marketing," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 7, pages 149-196, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Market Segmentation in Health Care Marketing," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 8, pages 197-226, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Health Care Marketing Mix: Planning Health Care Marketing Strategy for Each Segment/Niche," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 9, pages 227-258, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Integrating Digital Technology into Modern Health Care Marketing," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 10, pages 261-310, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Employee Engagement and Internal Marketing in Health Care Marketing," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 11, pages 311-338, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Marketing to Physicians: Physician Engagement and Physician Relations Management in Health Care Marketing," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 12, pages 339-357, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Legal and Ethical Issues Affecting Health Care Marketing," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 13, pages 359-407, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Direct Health Care Marketing in Special Sectors: Physician Services, Hospital Services, Managed Care Products (HMOs and ACOs), Pharmaceuticals, and Public Health," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 14, pages 411-462, World Scientific Publishing Co. Pte. Ltd..
- Gamini Gunawardane, 2020. "Marketing Health Care Globally," World Scientific Book Chapters, in: Modern Health Care Marketing, chapter 15, pages 463-487, World Scientific Publishing Co. Pte. Ltd..
More about this item
Keywords
Health Care; Health Care Services; Health Care Marketing; Services Marketing;All these keywords.
JEL classification:
- I10 - Health, Education, and Welfare - - Health - - - General
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