Marketing Manipulation:A Consumer's Survival Manual
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Book Chapters
The following chapters of this book are listed in IDEAS- Michael Kamins, 2018. "The Impact of the Marketing Environment," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 1, pages 1-14, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "System I Processing," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 2, pages 15-23, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Cognitive Biases and System II Processing," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 3, pages 25-55, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Social Biases," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 4, pages 57-67, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Memory Biases," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 5, pages 69-83, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "The Problem of Inertia," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 6, pages 85-92, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Price and Its Influence Upon Choice," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 7, pages 93-108, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Deceptive Products: Consumer Confusion, Secondary Meaning and Dilution," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 8, pages 109-121, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Marketing Manipulation by the Drug Companies is Enough to Make You Sick!," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 9, pages 123-138, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Selling Tactics That Have the Potential to Deceive," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 10, pages 139-150, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Deceptive Advertising and Promotional Techniques," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 11, pages 151-174, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Political Advertising and Deception," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 12, pages 175-189, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Manipulative Marketing Research from Questionnaire Design to Results," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 13, pages 191-207, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Winning Strategies for Online Purchases (eBay, Priceline and StubHub)," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 14, pages 209-224, World Scientific Publishing Co. Pte. Ltd..
- Michael Kamins, 2018. "Wrapping It All Up," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 15, pages 225-232, World Scientific Publishing Co. Pte. Ltd..
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Keywords
Marketing; Consumer Behaviour; Pricing; Product; Promotion; Distribution;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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