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Long-Term Impact of Marketing:A Compendium

Author

Listed:
  • Dominique M Hanssens

    (UCLA)

Abstract

Long-Term Impact of Marketing: A Compendium

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Dominique M Hanssens, 2018. "Long-Term Impact of Marketing:A Compendium," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10704, August.
    • Handle: RePEc:wsi:wsbook:10704
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/10704
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    Book Chapters

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    More about this item

    Keywords

    Marketing Impact; Long Term Marketing Effects; Marketing Science; Time-series Models;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C01 - Mathematical and Quantitative Methods - - General - - - Econometrics

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