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CASE 2.2 The Kindness of Human Milk: The Founding of Mothers’ MilkBank Northeast

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  • Bromberg Bar-Yam, Naomi
  • Rosen, Mark I.

Abstract

This case explores the formation and growth of an innovative nonprofit venture that provides human milk banking services. It describes the challenges faced by the founder getting medical buy in, establishing operations and adressing intial challenges. This case enables an exploration of the challenges of entering a new and untested market. This case demonstrates the value of using a business model canvas to evolve a new venture as well as the way an entreprenur can utilize key marketing frameworks (5 P and 5 C) to evolve a new venture.

Suggested Citation

  • Bromberg Bar-Yam, Naomi & Rosen, Mark I., 2024. "CASE 2.2 The Kindness of Human Milk: The Founding of Mothers’ MilkBank Northeast," University of Chicago Press Economics Books, University of Chicago Press, number 9781684582228, October.
    • Handle: RePEc:ucp:bkecon:9781684582228
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