Business Relationship Management and Marketing
Editor
- Michael Kleinaltenkamp(Freie Universität Berlin)Wulff Plinke(European School of Management and Technology)Ingmar Geiger(Freie Universität Berlin)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), 2015. "Business Relationship Management and Marketing," Springer Texts in Business and Economics, Springer, edition 127, number 978-3-662-43856-5, October.
Handle: RePEc:spr:sptbec:978-3-662-43856-5
DOI: 10.1007/978-3-662-43856-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Michael Kleinaltenkamp & Wulff Plinke & Albrecht Söllner, 2015. "Phenomenon and Challenge to Management," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 1, pages 3-26, Springer.
- Michael Kleinaltenkamp & Wulff Plinke & Albrecht Söllner, 2015. "Theoretical Perspectives of Business Relationships: Explanation and Configuration," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 2, pages 27-54, Springer.
- Frank Jacob, 2015. "Repeat Purchasing in Business Relationships," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 3, pages 57-84, Springer.
- Michael Kleinaltenkamp, 2015. "Customer Value and Customer Selection," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 4, pages 85-108, Springer.
- Ingmar Geiger, 2015. "Strategies of Business Relationship Management," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 5, pages 109-152, Springer.
- Alexander Tirpitz & Miaomiao Zhu, 2015. "Business Relationship Management and Marketing in a European-Chinese Context," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 6, pages 153-192, Springer.
- Ingmar Geiger & Michael Kleinaltenkamp, 2015. "Instruments of Business Relationship Management," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 7, pages 195-243, Springer.
- Ingmar Geiger & Michael Kleinaltenkamp, 2015. "Internal Implementation of Business Relationship Management," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 8, pages 245-288, Springer.
- Martin Gersch, 2015. "Customer Relationship Management," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Relationship Management and Marketing, edition 127, chapter 9, pages 289-329, Springer.
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