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Marketing Management

Author

Listed:
  • Michael R. Czinkota

    (Graduate School and McDonough School Georgetown University
    International Business and Strategy, University of Kent)

  • Masaaki Kotabe

    (Waseda University
    University of Hawaii at Manoa)

  • Demetris Vrontis

    (University of Nicosia)

  • S. M. Riad Shams

    (Northumbria University)

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Suggested Citation

  • Michael R. Czinkota & Masaaki Kotabe & Demetris Vrontis & S. M. Riad Shams, 2021. "Marketing Management," Springer Texts in Business and Economics, Springer, edition 4, number 978-3-030-66916-4, October.
    • Handle: RePEc:spr:sptbec:978-3-030-66916-4
    DOI: 10.1007/978-3-030-66916-4
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