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Social Marketing in Action
Editor
Listed:
- Debra Z. Basil(University of Lethbridge)Gonzalo Diaz-Meneses(University of Las Palmas de Gran Canaria)Michael D. Basil(University of Lethbridge)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), 2019. "Social Marketing in Action," Springer Texts in Business and Economics, Springer, number 978-3-030-13020-6, October.
Handle: RePEc:spr:sptbec:978-3-030-13020-6
DOI: 10.1007/978-3-030-13020-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Debra Z. Basil, 2019. "The Big Picture in Social Marketing," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 3-21, Springer.
- Debra Z. Basil, 2019. "The Fundamentals of Social Marketing," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 23-44, Springer.
- Michael D. Basil, 2019. "Research and Evaluation in Social Marketing," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 45-57, Springer.
- Michael D. Basil, 2019. "Theory in Social Marketing," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 59-78, Springer.
- Gonzalo Diaz-Meneses & Michael D. Basil, 2019. "A Brief History of Social Marketing," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 79-89, Springer.
- Jennifer Algie & Nicole Mead, 2019. "Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 93-110, Springer.
- Ksenia Silchenko & Federica Simonetti & Giacomo Gistri, 2019. "The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 111-126, Springer.
- Peter Vitartas & Nicholas Shipley & Aaron March, 2019. "The Bank of Cancer Research: Applying Social Marketing to Provide Sustainable Funding for Cancer Research," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 127-139, Springer.
- Carlos Reis-Marques & Luís Filipe Lages & Valentine Vix Caminati, 2019. "VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 141-162, Springer.
- Katherine C. Lafreniere & Katharine Howie, 2019. "Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 163-174, Springer.
- Beatriz Casais & Marisa R. Ferreira & João F. Proença, 2019. "Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 175-186, Springer.
- Nina Bürklin, 2019. "Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsible Behavior," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 187-201, Springer.
- Dinesh Kumar & Punam Gupta, 2019. "Inculcating the Handwashing Habit Through Social Marketing Among Poor Children in India," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 205-219, Springer.
- Patricia Gurviez & Sandrine Raffin, 2019. "Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood Obesity," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 221-236, Springer.
- Sivakumar Alur, 2019. "Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 237-246, Springer.
- Katherine C. Lafreniere & Andy McArthur, 2019. "Enhancing Existing Communication Channels for Large-Scale Health Interventions: Making Every Contact Count in the United Kingdom," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 247-256, Springer.
- Sonal Kureshi & Sujo Thomas, 2019. "Saving Lives Through Lifebuoy’s “Help a Child Reach 5” Social Marketing Campaign," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 257-269, Springer.
- Andrei Tiganas & Anamaria Boghean & José Luis Vázquez, 2019. "Behavior Change and Nutrition Education for Teenagers: Nestlé Social Marketing “Healthy Kids Programme” in India," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 271-282, Springer.
- Hoang Minh Doan & Van Dao Truong, 2019. "Using Social Marketing to Promote Handwashing with Soap for a Healthier Vietnam," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 283-295, Springer.
- Katherine C. Lafreniere & Debra Z. Basil, 2019. "Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 299-310, Springer.
- G. Scott Erickson, 2019. "Akureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social Marketing," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 311-326, Springer.
- Katherine C. Lafreniere & Michael D. Basil, 2019. "Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 327-338, Springer.
- Mine Üçok Hughes & Will McConnell & Stephen Groner, 2019. "A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to See," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 339-358, Springer.
- Katherine C. Lafreniere & Debra Z. Basil, 2019. "The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 359-377, Springer.
- Patricia David & Bo Pang & Sharyn Rundle-Thiele, 2019. "Applying Social Marketing to Koala Conservation: The “Leave It” Pilot Program," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 379-390, Springer.
- Christine Domegan & Patricia McHugh & Veronica McCauley & Kevin Davison, 2019. "Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 393-409, Springer.
- Gonzalo Diaz-Meneses, 2019. "Enhancing Health by Means of Massive Open Online Courses," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 411-431, Springer.
- Sameer Deshpande, 2019. "Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 433-446, Springer.
- Yolanda Díaz-Perdomo & Luis I. Álvarez-González & M. José Sanzo-Pérez, 2019. "A Case of Co-created Social Marketing Campaign: The Spanish Ana Bella Social School for Women’s Empowerment," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, chapter 0, pages 447-462, Springer.
- Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil, 2019. "Correction to: Social Marketing in Action," Springer Texts in Business and Economics, in: Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil (ed.), Social Marketing in Action, pages C1-C1, Springer.
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