Yes Logo
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-99-6608-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "Xiaomi: An Internet-Driven Miracle," Springer Books, in: Yes Logo, chapter 0, pages 1-27, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "Nongfu Spring: Down to the Soul of a Brand," Springer Books, in: Yes Logo, chapter 0, pages 29-44, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "Haier: A Brand that Started with a Smashed Fridge," Springer Books, in: Yes Logo, chapter 0, pages 45-76, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "Anta Sports: Rising with the Recreation of Global Brands," Springer Books, in: Yes Logo, chapter 0, pages 77-90, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "BYD, A Disrupter of the Emerging Market," Springer Books, in: Yes Logo, chapter 0, pages 91-106, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "WeChat: A Way of Life in the Information Age," Springer Books, in: Yes Logo, chapter 0, pages 107-125, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "DingTalk: The Digital Way of Working in China," Springer Books, in: Yes Logo, chapter 0, pages 127-144, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "The Ocean Engine: A Front Runner in Digital Marketing," Springer Books, in: Yes Logo, chapter 0, pages 145-164, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "A Lifestyle in the Third Place: Starbucks’ China Journey," Springer Books, in: Yes Logo, chapter 0, pages 165-181, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "Creating the Beauty that Moves the World: L’Oréal in China," Springer Books, in: Yes Logo, chapter 0, pages 183-200, Springer.
- Jiazhuo George Wang & Shuo Qin & Allison Wang, 2023. "Closing Observations," Springer Books, in: Yes Logo, chapter 0, pages 201-205, Springer.
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