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Transmedia Brand Storytelling

Author

Listed:
  • Karen E. Sutherland

    (University of the Sunshine Coast)

  • Richie Barker

    (Deakin University)

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Suggested Citation

  • Karen E. Sutherland & Richie Barker, 2023. "Transmedia Brand Storytelling," Springer Books, Springer, number 978-981-99-4001-1, June.
    • Handle: RePEc:spr:sprbok:978-981-99-4001-1
    DOI: 10.1007/978-981-99-4001-1
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