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COVID-19, Technology and Marketing
Editor
- Vanessa Ratten(La Trobe University)Park Thaichon(Griffith University)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-16-1442-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Vanessa Ratten & Park Thaichon, 2021. "COVID-19, Technology and Marketing," Springer Books, in: Vanessa Ratten & Park Thaichon (ed.), COVID-19, Technology and Marketing, edition 1, chapter 0, pages 1-20, Springer.
- Patamaporn Thaichon, 2021. "COVID in the Aviation Industry: Crisis Management, Its Decisions and Outcomes," Springer Books, in: Vanessa Ratten & Park Thaichon (ed.), COVID-19, Technology and Marketing, edition 1, chapter 0, pages 21-31, Springer.
- Margarida Oliveira & Fernando Tavares & Ana Diogo & Vanessa Ratten & Eulália Santos, 2021. "The Importance of E-Commerce and Customer Relationships in Times of COVID-19 Pandemic," Springer Books, in: Vanessa Ratten & Park Thaichon (ed.), COVID-19, Technology and Marketing, edition 1, chapter 0, pages 33-58, Springer.
- Lars-Erik Casper Ferm & Patamaporn Thaichon, 2021. "Successful COVID-19 Prevention Factors and Their Effect on the Economy: A Comparison Between Thailand, Vietnam and Australia," Springer Books, in: Vanessa Ratten & Park Thaichon (ed.), COVID-19, Technology and Marketing, edition 1, chapter 0, pages 59-83, Springer.
- Diogo Mattos & Beatriz Casais & Alexandra Braga, 2021. "Marketing Automation in Business-to-Business Relationships and the Emerged Value Cocreation," Springer Books, in: Vanessa Ratten & Park Thaichon (ed.), COVID-19, Technology and Marketing, edition 1, chapter 0, pages 85-99, Springer.
- Patrícia Gomes & Eulália Santos & Ana Diogo & Vanessa Ratten, 2021. "Perception of Career Success in Times of COVID-19 Pandemic," Springer Books, in: Vanessa Ratten & Park Thaichon (ed.), COVID-19, Technology and Marketing, edition 1, chapter 0, pages 101-120, Springer.
- Eulália Santos & Fernando Tavares & Vasco Tavares & Vanessa Ratten, 2021. "Exploratory Analysis of the Christmas Symbology Importance," Springer Books, in: Vanessa Ratten & Park Thaichon (ed.), COVID-19, Technology and Marketing, edition 1, chapter 0, pages 121-142, Springer.
- Vanessa Ratten & Seyed Khaksar, 2021. "COVID-19: Future Marketing and Technology Research Challenges," Springer Books, in: Vanessa Ratten & Park Thaichon (ed.), COVID-19, Technology and Marketing, edition 1, chapter 0, pages 143-157, Springer.
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