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Services Marketing Issues in Emerging Economies
Editor
- Atanu Adhikari(Indian Institute of Management)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-15-8787-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Deepak S. Kumar & V. U. Vinitha, 2020. "Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 1-13, Springer.
- Megha Sharma & Subhasis Mishra, 2020. "Managing Customers in Online Two-Sided Platforms: A Case of App-Cabs in an Emerging Economy," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 15-22, Springer.
- Aishwarya Ramasundaram, 2020. "Designing the Service Experience for Online Shoppers in Emerging Economies," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 23-35, Springer.
- Hitesh Bajpai & Atanu Adhikari, 2020. "Paradigm of E-Commerce Services in Developed and Emerging Economies," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 37-48, Springer.
- Pralok Gupta & Ayona Bhattacharjee, 2020. "Service Issues Affecting Consumer Behaviour Towards E-commerce Purchases in India," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 49-58, Springer.
- Mahuya Adhikary & Atanu Adhikari, 2020. "Direct Marketing Issues in Emerging Markets—Review and Proposition," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 59-73, Springer.
- Rituparna Basu & Sayani Mandal, 2020. "E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 75-88, Springer.
- Saptarshi Purakayastha & Somnath Lahiri, 2020. "How Does Ownership Type Influence International Diversification-Firm Performance Relationship?," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 89-117, Springer.
- Ramya Venkateswaran, 2020. "Institutional Arrangements and Inter-Organizational Governance in Services Companies," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 119-132, Springer.
- Rima Bhattacherjee & Atanu Adhikari, 2020. "Service Marketing Issues in Emerging Economies: Brand Equity of Domestic Service Brands," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 133-149, Springer.
- Duswanta Roy, 2020. "Traditional Services Marketing Issues—Analysis of Impact of Technology in Developed and Emerging Markets," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 151-165, Springer.
- Rahul Gupta Choudhury, 2020. "Marketing Mix and Customer Loyalty in Services Marketing," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 167-177, Springer.
- Dhananjay Bapat, 2020. "Service Recovery and Continuity in Emerging Markets," Springer Books, in: Atanu Adhikari (ed.), Services Marketing Issues in Emerging Economies, chapter 0, pages 179-195, Springer.
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