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Chinese Consumers
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-10-8992-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Ashok Sethi, 2019. "Introduction: The Yin and the Yang of the Chinese Consumers," Springer Books, in: Chinese Consumers, chapter 0, pages 1-10, Springer.
- Ashok Sethi, 2019. "The Mega Forces," Springer Books, in: Chinese Consumers, chapter 0, pages 11-32, Springer.
- Ashok Sethi, 2019. "Digital China," Springer Books, in: Chinese Consumers, chapter 0, pages 33-54, Springer.
- Ashok Sethi, 2019. "Key Segments of Chinese Consumers," Springer Books, in: Chinese Consumers, chapter 0, pages 55-85, Springer.
- Ashok Sethi, 2019. "Key Industries for Future Growth," Springer Books, in: Chinese Consumers, chapter 0, pages 87-106, Springer.
- Ashok Sethi, 2019. "Luxury with Chinese Characteristics," Springer Books, in: Chinese Consumers, chapter 0, pages 107-121, Springer.
- Ashok Sethi, 2019. "Looking into the Chinese Consumer Mind," Springer Books, in: Chinese Consumers, chapter 0, pages 123-147, Springer.
- Ashok Sethi, 2019. "Branding in China," Springer Books, in: Chinese Consumers, chapter 0, pages 149-163, Springer.
- Ashok Sethi, 2019. "The Changing Marketing Game," Springer Books, in: Chinese Consumers, chapter 0, pages 165-176, Springer.
- Ashok Sethi, 2019. "Looking Ahead," Springer Books, in: Chinese Consumers, chapter 0, pages 177-187, Springer.
- Ashok Sethi, 2019. "Illustrative Consumer Portraits," Springer Books, in: Chinese Consumers, chapter 0, pages 189-203, Springer.
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