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Direktmarketing-Management
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Suggested Citation
DOI: 10.1007/978-3-8349-6958-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Bernd W. Wirtz, 2012. "Einführung," Springer Books, in: Direktmarketing-Management, edition 3, chapter 1, pages 3-7, Springer.
- Bernd W. Wirtz, 2012. "Terminologische Grundlagen," Springer Books, in: Direktmarketing-Management, edition 3, chapter 2, pages 8-32, Springer.
- Bernd W. Wirtz, 2012. "Theoretische Bezugspunkte," Springer Books, in: Direktmarketing-Management, edition 3, chapter 3, pages 33-55, Springer.
- Bernd W. Wirtz, 2012. "Informationstechnologische Voraussetzungen," Springer Books, in: Direktmarketing-Management, edition 3, chapter 4, pages 56-79, Springer.
- Bernd W. Wirtz, 2012. "Rechtliche Grundlagen," Springer Books, in: Direktmarketing-Management, edition 3, chapter 5, pages 80-87, Springer.
- Bernd W. Wirtz, 2012. "Einführung," Springer Books, in: Direktmarketing-Management, edition 3, chapter 1, pages 91-93, Springer.
- Bernd W. Wirtz, 2012. "Instrumente der direkten Produktpolitik," Springer Books, in: Direktmarketing-Management, edition 3, chapter 2, pages 94-110, Springer.
- Bernd W. Wirtz, 2012. "Instrumente der direkten Preispolitik," Springer Books, in: Direktmarketing-Management, edition 3, chapter 3, pages 111-131, Springer.
- Bernd W. Wirtz, 2012. "Instrumente der direkten Distributionspolitik," Springer Books, in: Direktmarketing-Management, edition 3, chapter 4, pages 132-163, Springer.
- Bernd W. Wirtz, 2012. "Instrumente der direkten Kommunikationspolitik," Springer Books, in: Direktmarketing-Management, edition 3, chapter 5, pages 164-193, Springer.
- Bernd W. Wirtz, 2012. "Einführung," Springer Books, in: Direktmarketing-Management, edition 3, chapter 1, pages 197-199, Springer.
- Bernd W. Wirtz, 2012. "Direktmarketing-Planung," Springer Books, in: Direktmarketing-Management, edition 3, chapter 2, pages 200-245, Springer.
- Bernd W. Wirtz, 2012. "Direktmarketing- Implementierung," Springer Books, in: Direktmarketing-Management, edition 3, chapter 3, pages 246-279, Springer.
- Bernd W. Wirtz, 2012. "Direktmarketing-Controlling," Springer Books, in: Direktmarketing-Management, edition 3, chapter 4, pages 280-302, Springer.
- Bernd W. Wirtz, 2012. "Mobiles Direktmarketing," Springer Books, in: Direktmarketing-Management, edition 3, chapter 1, pages 305-349, Springer.
- Bernd W. Wirtz, 2012. "Social Media Marketing," Springer Books, in: Direktmarketing-Management, edition 3, chapter 2, pages 350-392, Springer.
- Bernd W. Wirtz, 2012. "Dell – Integriertes Direktmarketing," Springer Books, in: Direktmarketing-Management, edition 3, chapter 1, pages 395-406, Springer.
- Bernd W. Wirtz, 2012. "Apple – Mobiles Direktmarketing," Springer Books, in: Direktmarketing-Management, edition 3, chapter 2, pages 407-418, Springer.
- Bernd W. Wirtz, 2012. "Adidas AG – Social Media Marketing," Springer Books, in: Direktmarketing-Management, edition 3, chapter 3, pages 419-434, Springer.
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