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Kundenzufriedenheit
Editor
Listed:
- Christian Homburg(Wissenschaftlichen Beirats von Homburg & Partner)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-8349-6835-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Christian Homburg & Ruth Stock-Homburg, 2012. "Theoretische Perspektiven zur Kundenzufriedenheit," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 17-52, Springer.
- Christian Homburg & Matthias Bucerius, 2012. "Kundenzufriedenheit als Managementherausforderung," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 53-91, Springer.
- Nicole Koschate, 2012. "Preisbezogene Auswirkungen von Kundenzufriedenheit," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 93-120, Springer.
- Andreas Fürst, 2012. "Verfahren zur Messung der Kundenzufriedenheit im Überblick," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 123-153, Springer.
- Manfred Bruhn, 2012. "Nationale Kundenzufriedenheitsindizes," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 155-187, Springer.
- Christian Homburg & Martin Klarmann, 2012. "Die indirekte Wichtigkeitsbestimmung im Rahmen von Kundenzufriedenheitsuntersuchungen: Probleme und Lösungsansätze," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 189-225, Springer.
- Martin Klarmann, 2012. "Die Vergleichbarkeit der Messung als Herausforderung bei internationalen Kundenzufriedenheitsuntersuchungen," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 227-246, Springer.
- Martin Artz, 2012. "Controlling der Kundenzufriedenheit," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 249-271, Springer.
- Ruth Stock-Homburg, 2012. "Kundenorientierte Mitarbeiter als Schlüssel zur Kundenzufriedenheit," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 273-298, Springer.
- Andreas Herrmann & Frank Huber & Martin Wricke & Christian Purucker, 2012. "Preisfairness als Schlüssel zur Kundenzufriedenheit," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 299-323, Springer.
- Bernd Günter, 2012. "Beschwerdemanagement als Schlüssel zur Kundenzufriedenheit," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 325-348, Springer.
- Ove Jensen, 2012. "Kundenorientierte Vergütungssysteme als Schlüssel zur Kundenzufriedenheit?," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 349-367, Springer.
- Oliver Götz & Wayne D. Hoyer & Manfred Krafft & Werner J. Reinartz, 2012. "Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 369-394, Springer.
- Frank T. Piller, 2012. "Kundenintegration im Innovationsprozess als Schlüssel zur Kundenzufriedenheit," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 395-424, Springer.
- Rolf Kunold, 2012. "Management von Kundenzufriedenheit: ein Beispiel aus dem Maschinen-/Anlagenbau," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 427-444, Springer.
- Oliver A. Fuchs & Peter Klenk, 2012. "Management von Kundenzufriedenheit im Finanzdienstleistungsbereich: das Beispiel Bremer Landesbank," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 445-459, Springer.
- Thomas Lüers, 2012. "Management von Kundenzufriedenheit in der Energieversorgungsbranche," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 461-484, Springer.
- Torsten J. Gerpott, 2012. "Management von Kundenzufriedenheit in der Mobilfunkbranche," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 485-522, Springer.
- Hans H. Bauer & Thomas Keller & Tomas Falk, 2012. "Management von Kundenzufriedenheit in der Hotelbranche," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 523-545, Springer.
- Michael Scholl & Heike Zipf & Diana Hawranek, 2012. "Management von Kundenzufriedenheit im Pflegemarkt: das Beispiel Kursana," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 547-566, Springer.
- Mario Perz & Thomas Lüers & Melanie Sewcz, 2012. "Management von Kundenzufriedenheit im Logistikmarkt: das Beispiel Lufthansa Cargo," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 567-583, Springer.
- Heinz-Günter Lux & Sven Kühlborn, 2012. "Management von Value-Added Services in der Spezialchemie," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 585-601, Springer.
- Christoph Bubmann & Raimund Blache & Alexander Chantre & Markus Pertlwieser, 2012. "Von Kunden zu Fans: Kundenzufriedenheit im Retail-Banking messen, steuern und optimieren," Springer Books, in: Christian Homburg (ed.), Kundenzufriedenheit, edition 8, pages 603-615, Springer.
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