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Transforming Sales Strategies
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-46809-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Manuel Beck, 2025. "Introduction and Challenges," Springer Books, in: Transforming Sales Strategies, pages 1-7, Springer.
- Manuel Beck, 2025. "Step 1: The Market—Building a Detailed Understanding of the Market and Competition," Springer Books, in: Transforming Sales Strategies, pages 9-51, Springer.
- Manuel Beck, 2025. "Step 2: The Customer—Building a Detailed Understanding of the Buyer and Customer," Springer Books, in: Transforming Sales Strategies, pages 53-115, Springer.
- Manuel Beck, 2025. "Step 3: The Sales Channel—Determining and Structuring Sales Channels," Springer Books, in: Transforming Sales Strategies, pages 117-161, Springer.
- Manuel Beck, 2025. "Step 4: The Organization—Integration and Coordination of Sales Channels," Springer Books, in: Transforming Sales Strategies, pages 163-214, Springer.
- Manuel Beck, 2025. "Step 5: The Employee—Determining the Number and Distribution of Employees," Springer Books, in: Transforming Sales Strategies, pages 215-261, Springer.
- Manuel Beck, 2025. "Step 6: The Control—Setting Strategic Sales Goals and Their Control," Springer Books, in: Transforming Sales Strategies, pages 263-286, Springer.
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