Toolbox für Marketing und Management
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-44990-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Ralf T. Kreutzer, 2024. "Präsentationen – Transmissionsriemen Ihres Erfolges," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 1, pages 1-45, Springer.
- Ralf T. Kreutzer, 2024. "Purpose – Vision – Mission – Ziele," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 2, pages 47-73, Springer.
- Ralf T. Kreutzer, 2024. "Strategische Analyseinstrumente," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 3, pages 75-157, Springer.
- Ralf T. Kreutzer, 2024. "Prognoseverfahren," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 4, pages 159-174, Springer.
- Ralf T. Kreutzer, 2024. "Konzepte zur Entwicklung von Strategien," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 5, pages 175-227, Springer.
- Ralf T. Kreutzer, 2024. "Kundenwertmodelle," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 6, pages 229-247, Springer.
- Ralf T. Kreutzer, 2024. "Kreativmethoden," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 7, pages 249-271, Springer.
- Ralf T. Kreutzer, 2024. "Innovative Instrumente des Projektmanagements," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 8, pages 273-303, Springer.
- Ralf T. Kreutzer, 2024. "Konzepte zur Budgetierung," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 9, pages 305-309, Springer.
- Ralf T. Kreutzer, 2024. "Strategischer und operativer Marketingplan," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 10, pages 311-315, Springer.
- Ralf T. Kreutzer, 2024. "Instrumente für das Change-Management," Springer Books, in: Toolbox für Marketing und Management, edition 2, chapter 11, pages 317-342, Springer.
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