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Vertriebsstrategien transformieren
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Abstract
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Suggested Citation
DOI: 10.1007/978-3-658-44398-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Manuel Beck, 2024. "Einleitung und Herausforderungen," Springer Books, in: Vertriebsstrategien transformieren, pages 1-8, Springer.
- Manuel Beck, 2024. "Schritt 1: Der Markt – Aufbau eines detaillierten Markt- und Wettbewerbsverständnisses," Springer Books, in: Vertriebsstrategien transformieren, pages 9-54, Springer.
- Manuel Beck, 2024. "Schritt 2: Der Kunde – Aufbau eines detaillierten Abnehmer- und Kundenverständnisses," Springer Books, in: Vertriebsstrategien transformieren, pages 55-122, Springer.
- Manuel Beck, 2024. "Schritt 3: Der Vertriebskanal – Vertriebskanalbestimmung und Strukturierungsmöglichkeiten," Springer Books, in: Vertriebsstrategien transformieren, pages 123-172, Springer.
- Manuel Beck, 2024. "Schritt 4: Die Organisation – Integration und Koordination der Vertriebskanäle," Springer Books, in: Vertriebsstrategien transformieren, pages 173-229, Springer.
- Manuel Beck, 2024. "Schritt 5: Der Mitarbeiter – Bestimmung der Mitarbeiteranzahl und -verteilung," Springer Books, in: Vertriebsstrategien transformieren, pages 231-282, Springer.
- Manuel Beck, 2024. "Schritt 6: Die Steuerung – Festlegung strategischer Vertriebsziele und deren Kontrolle," Springer Books, in: Vertriebsstrategien transformieren, pages 283-309, Springer.
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