Sports Sponsoring
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-44171-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Manfred Bruhn & Peter Rohlmann, 2024. "Sponsoring as an Element of Sports Marketing," Springer Books, in: Sports Sponsoring, chapter 0, pages 1-57, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Forms of Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 59-125, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Planning Process of Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 127-155, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Situation Analysis in Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 157-175, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Goals and Target Groups of Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 177-206, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Strategic Orientation of Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 207-255, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Budgeting of Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 257-275, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Selection of Engagements in Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 277-305, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Integration of Sports Sponsoring into Marketing and Corporate Communication," Springer Books, in: Sports Sponsoring, chapter 0, pages 307-341, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Operational Design of Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 343-365, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Success Control in Sports Sponsorsing," Springer Books, in: Sports Sponsoring, chapter 0, pages 367-413, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Legal Aspects in Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 415-427, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Services of Sports Agencies," Springer Books, in: Sports Sponsoring, chapter 0, pages 429-443, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Trends in the Use of Sports Sponsoring," Springer Books, in: Sports Sponsoring, chapter 0, pages 445-484, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "2022 FIFA World Cup in Qatar—Lessons for Future Sports Sponsoring?," Springer Books, in: Sports Sponsoring, chapter 0, pages 485-509, Springer.
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