Nachhaltiges Markenmanagement
Editor
- Gabriele Schuster(IU Internationale Hochschule)Lisa-Charlotte Wolter(IU Internationale Hochschule)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-42569-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Benjamin Krischan Schulte & Gabriele Schuster, 2023. "Markenkommunikation im Zeitalter der Nachhaltigkeit," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 1-11, Springer.
- Ralf T. Kreutzer, 2023. "Nachhaltige Unternehmensführung – Voraussetzung einer glaubwürdigen nachhaltigen Markenführung," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 15-29, Springer.
- Kai-Michael Griese & Dennis Baum, 2023. "Sustainable Brand Washing," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 31-51, Springer.
- Sylvia Chan-Olmsted & Lisa-Charlotte Wolter & Elisa Dorothee Adam, 2023. "Rethinking Sustainability Communication: Meeting New Audience Needs with a Comprehensive Framework," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 53-70, Springer.
- Nicole Böhmer & Kai Michael Griese & Lavinia Celina Rahmawati, 2023. "Social Sustainability: Brand Management and SDG 5," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 71-83, Springer.
- Sina Trum & Franziska Scharfe & Jule Thöming & Liselotte Ringeis & Thomas Otto & Bastian Hamacher & Daniel Michelis, 2023. "Circular Match," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 87-104, Springer.
- Nicole Fabisch, 2023. "Runamics: Sustainable Frontrunners," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 105-118, Springer.
- Annette Ritter, 2023. "Nachhaltiges Brand Management von Stadtmarken," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 119-132, Springer.
- Ann-Katrin Voit & Helena Wisbert, 2023. "Purpose Marketing am Beispiel des US-Automobilkonzerns Tesla," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 135-146, Springer.
- Jan Dreyer & Michael Fretschner, 2023. "Beyond the Sustainability-Liability Effect: Developing Sustainable Brand Strategies by Understanding Sustainability as an Asset," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 147-164, Springer.
- Lisa-Charlotte Wolter & Elisa Dorothee Adam & Noa-Sophie Jäger, 2023. "Management von Nachhaltigkeitskampagnen: Markenvertrauen durch Kontext," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 165-182, Springer.
- Ann-Katrin Voit, 2023. "Die Rolle nachhaltiger Werbung in Deutschland – ein Überblick," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 185-200, Springer.
- Christian Feddersen & Philip Maloney, 2023. "Einsatz der SDGs in der Markenkommunikation mit Endkund:innen," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 201-213, Springer.
- Michael Bürker & Sandra Gronover, 2023. "Was schließt die Einstellungs-Verhaltens-Lücke? Relevanz von Markenauftritt und Marketing-Mix für die Einstellungs-Verhaltens-Lücke beim Kauf nachhaltiger Markenprodukte," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 215-232, Springer.
- Michele Dilenge, 2023. "Sustainable Brand Management – Rechtliche Herausforderungen…," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 235-246, Springer.
- Eva Ghazari-Arndt, 2023. "Werben mit der Nachhaltigkeit im rechtlichen Kontext," Springer Books, in: Gabriele Schuster & Lisa-Charlotte Wolter (ed.), Nachhaltiges Markenmanagement, chapter 0, pages 247-256, Springer.
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