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Marketing anders denken
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Suggested Citation
DOI: 10.1007/978-3-658-42413-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Gerd-Inno Spindler, 2023. "Die Zukunft kommt. Sie auch?," Springer Books, in: Marketing anders denken, edition 3, chapter 0, pages 1-8, Springer.
- Gerd-Inno Spindler, 2023. "Die Notwendigkeit anders zu denken," Springer Books, in: Marketing anders denken, edition 3, chapter 0, pages 9-26, Springer.
- Gerd-Inno Spindler, 2023. "Anders denken als bisher, wie geht das?," Springer Books, in: Marketing anders denken, edition 3, chapter 0, pages 27-64, Springer.
- Gerd-Inno Spindler, 2023. "Der „anders Denker“-Prozess im Detail," Springer Books, in: Marketing anders denken, edition 3, chapter 0, pages 65-119, Springer.
- Gerd-Inno Spindler, 2023. "Forschungsprojekt „Querdenken“: Wie Unternehmen denken," Springer Books, in: Marketing anders denken, edition 3, chapter 0, pages 121-128, Springer.
- Gerd-Inno Spindler, 2023. "„Hall of Fame“: Spielregeln erfolgreich geändert," Springer Books, in: Marketing anders denken, edition 3, chapter 0, pages 129-246, Springer.
- Gerd-Inno Spindler, 2023. "Leider nicht selbst die Spielregeln geändert," Springer Books, in: Marketing anders denken, edition 3, chapter 0, pages 247-255, Springer.
- Gerd-Inno Spindler, 2023. "Fazit: Es gibt keine dummen Gedanken," Springer Books, in: Marketing anders denken, edition 3, chapter 0, pages 257-260, Springer.
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