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Customer Centricity
Editor
Listed:
- Susanne O'Gorman(IU Internationale Hochschule)Gabriele Schuster(IU Internationale Hochschule)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-42173-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Susanne O’Gorman & Uta Scheunert, 2024. "Customer Centricity: Entstehungsgeschichte, Definition und Begriffsabgrenzung sowie Anwendungsfelder in der Praxis," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 3-19, Springer.
- Philip Maloney & Christian Feddersen & Stephan W. Schusser, 2024. "Entwicklungsstufen der Kundenzentrierung – von Customer Centricity 1.0 bis 5.0," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 21-35, Springer.
- Nicole Klein, 2024. "Mentale Stärke als Erfolgsfaktor zur Verbesserung der Customer Experience durch den Vertrieb," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 37-52, Springer.
- Katharina-Maria Rehfeld & Livia Freudl & Elaine Becraft, 2024. "Customer Centricity and the Role of Internal Customers," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 55-64, Springer.
- Laura-Maria Altendorfer, 2024. "Wie kommunizieren Service-Chatbots mit Nutzer:innen?," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 65-83, Springer.
- Thomas Bolz & Li Zeng & Mathias Hackenbracht & Tim Gnannt, 2024. "Digital Patient Journey Mapping – Technologien und Touchpoints," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 85-95, Springer.
- Alexandra Kühte & Matthias Zeisberg, 2024. "Die Bedeutung von Online-Kundenbewertungen im Spannungsfeld von Authentizität und Manipulation," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 97-109, Springer.
- Neal Wessling & Sascha Tamm & Timo Thuencher & Gregor Elbel & Benny B. Briesemeister, 2024. "Applied Neuroscience: Using EEG, Eye-tracking, and the NeedSphere Framework to Increase Communication Efficiency Based on Implicit Customer Needs—A Real World Validation," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 113-125, Springer.
- Katrin E. Schein, 2024. "Consumer Behavior in Augmented Reality. Research Landscape and Future Research," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 127-136, Springer.
- Miriam O’Shea, 2024. "Durch Customer Centricity zu optimierten Workflows," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 139-156, Springer.
- Katja Grupp & Clare Hindley, 2024. "I sell what I do – I do what I sell," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 157-166, Springer.
- Nicola Zech & Annegret J. Wittmann-Wurzer & Bettina-Maria Müller, 2024. "Customer Centricity in der Hotellerie – Verständnis und Umsetzungsoptionen aus prozessorientierter und architektonischer Perspektive," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 167-177, Springer.
- Rico Manß & Melanie Stehr, 2024. "Die vergessene Industrie: Customer Journeys im B2B-Kontext," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 181-193, Springer.
- Christian Schachtner, 2024. "Bürgernahe Umsetzung der offenen Demokratie durch Digitalisierung in der öffentlichen Verwaltung," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 195-206, Springer.
- Inga F. Schlömer, 2024. "Customer Experience in der Industrie 4.0," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 207-219, Springer.
- Stefan Godehardt-Bestmann, 2024. "Wer hat hier eigentlich die Expertise für was?," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 223-236, Springer.
- Astrid Mühlböck & Charlotte Fietz, 2024. "Kundenzentriert im Kletterpark," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 237-246, Springer.
- Benjamin Krischan Schulte & Cansu Hattula, 2024. "Customer Centricity im digitalen Banking," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 247-261, Springer.
- Susanne O’Gorman & Gabriele Schuster, 2024. "Customer Centricity als Erfolgsfaktor," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 263-275, Springer.
- Neal Wessling & Sascha Tamm & Timo Thuencher & Gregor Elbel & Benny B. Briesemeister, 2024. "Erratum zu: Applied Neuroscience: Using EEG, Eye-tracking, and the NeedSphere Framework to Increase Communication Efficiency Based on Implicit Customer Needs—A Real World Validation," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 20, pages E1-E1, Springer.
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