Sportsponsoring
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-41562-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Manfred Bruhn & Peter Rohlmann, 2024. "Sponsoring als Element der Sportvermarktung," Springer Books, in: Sportsponsoring, chapter 1, pages 1-51, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Erscheinungsformen des Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 2, pages 53-116, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Planungsprozess des Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 3, pages 117-145, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Situationsanalyse im Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 4, pages 147-164, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Ziele und Zielgruppen des Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 5, pages 165-193, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Strategische Ausrichtung des Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 6, pages 195-244, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Budgetierung des Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 7, pages 245-261, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Auswahl von Sponsorships im Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 8, pages 263-289, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Integration des Sportsponsoring in die Marketing- und Unternehmenskommunikation," Springer Books, in: Sportsponsoring, chapter 9, pages 291-322, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Operative Gestaltung des Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 10, pages 323-343, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Erfolgskontrolle im Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 11, pages 345-389, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Rechtliche Aspekte im Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 12, pages 391-403, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Leistungen von Sportagenturen," Springer Books, in: Sportsponsoring, chapter 13, pages 405-418, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Tendenzen im Einsatz des Sportsponsoring," Springer Books, in: Sportsponsoring, chapter 14, pages 419-456, Springer.
- Manfred Bruhn & Peter Rohlmann, 2024. "Fußball-Weltmeisterschaft 2022 in Katar – Lehren für ein künftiges Sportsponsoring?," Springer Books, in: Sportsponsoring, chapter 15, pages 457-479, Springer.
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