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The Sales Sat Nav for Media Consultants
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-40734-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Ricky McKenna, 2023. "Follow the Course of the Road—The Preparation and Research Avenue," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 1-24, Springer.
- Ricky McKenna, 2023. "Turn Right—Conversation Starter with Pattern Interruption," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 25-45, Springer.
- Ricky McKenna, 2023. "Follow the Course of the Road—The Needs Analysis," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 47-71, Springer.
- Ricky McKenna, 2023. "Accelerate—Making the Appointment," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 73-87, Springer.
- Ricky McKenna, 2023. "Diversions—Objections, Pretexts and Their Treatment," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 89-113, Springer.
- Ricky McKenna, 2023. "No Speed Limit—Opening the Appointment with Trust Building," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 115-118, Springer.
- Ricky McKenna, 2023. "Route Agreement—Have the Customer Confirm the Need," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 119-121, Springer.
- Ricky McKenna, 2023. "Only a Few More Meters—The Presentation of the Offer," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 123-134, Springer.
- Ricky McKenna, 2023. "Caution—Danger ahead—Techniques for Price Negotiation," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 135-159, Springer.
- Ricky McKenna, 2023. "You have Reached Your Destination—Closing the Sale," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 161-175, Springer.
- Ricky McKenna, 2023. "The Service Stage for Successful Implementation of objectives," Springer Books, in: The Sales Sat Nav for Media Consultants, chapter 0, pages 177-202, Springer.
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