Die Smarte Marketing-Mix-Werkstatt
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-40613-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Klaus Frank, 2023. "Die unterschätzte Herausforderung: Der Marketing-Mix und seine Interdependenzen," Springer Books, in: Die Smarte Marketing-Mix-Werkstatt, chapter 0, pages 1-10, Springer.
- Klaus Frank, 2023. "Architektur der Smarten Marketing-Mix-Werkstatt," Springer Books, in: Die Smarte Marketing-Mix-Werkstatt, chapter 0, pages 11-19, Springer.
- Klaus Frank, 2023. "Werkstattbereich I: CheckUP," Springer Books, in: Die Smarte Marketing-Mix-Werkstatt, chapter 0, pages 21-27, Springer.
- Klaus Frank, 2023. "Werkstattbereich II: Vorbereitung Marketing-Mix," Springer Books, in: Die Smarte Marketing-Mix-Werkstatt, chapter 0, pages 29-130, Springer.
- Klaus Frank, 2023. "Werkstattbereich III: Die IDZ-Service-Stationen realisieren die Marketing-Mix-Optimierung," Springer Books, in: Die Smarte Marketing-Mix-Werkstatt, chapter 0, pages 131-302, Springer.
- Klaus Frank, 2023. "Fazit," Springer Books, in: Die Smarte Marketing-Mix-Werkstatt, chapter 0, pages 303-303, Springer.
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