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Medien- und Internetmanagement
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-39832-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Bernd W. Wirtz, 2023. "Einführung in das Medienmanagement," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 1, pages 3-37, Springer.
- Bernd W. Wirtz, 2023. "Besonderheiten des Medienmanagements," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 2, pages 39-59, Springer.
- Bernd W. Wirtz, 2023. "Medien- und Internetmanagement im digitalen Zeitalter," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 3, pages 61-81, Springer.
- Bernd W. Wirtz, 2023. "Leistungssystem von Medienunternehmen," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 4, pages 83-114, Springer.
- Bernd W. Wirtz, 2023. "Strategisches Management, Beschaffungsmanagement und Produktionsmanagement in Medienunternehmen," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 5, pages 115-138, Springer.
- Bernd W. Wirtz, 2023. "Marketingmanagement in Medienunternehmen," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 6, pages 139-157, Springer.
- Bernd W. Wirtz, 2023. "Organisations-, Personal- und Finanzmanagement in Medienunternehmen," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 7, pages 159-194, Springer.
- Bernd W. Wirtz, 2023. "Zeitungs- und Zeitschriftenmanagement," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 8, pages 197-273, Springer.
- Bernd W. Wirtz, 2023. "Buchmanagement," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 9, pages 275-329, Springer.
- Bernd W. Wirtz, 2023. "Filmmanagement," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 10, pages 331-404, Springer.
- Bernd W. Wirtz, 2023. "TV-Management," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 11, pages 405-508, Springer.
- Bernd W. Wirtz, 2023. "Radiomanagement," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 12, pages 509-569, Springer.
- Bernd W. Wirtz, 2023. "Musikmanagement," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 13, pages 571-625, Springer.
- Bernd W. Wirtz, 2023. "Video- und Computerspielemanagement," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 14, pages 627-699, Springer.
- Bernd W. Wirtz, 2023. "Internetmanagement und Social Media," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 15, pages 701-815, Springer.
- Bernd W. Wirtz, 2023. "Internationales Medienmanagement," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 16, pages 819-868, Springer.
- Bernd W. Wirtz, 2023. "Integriertes Medienmanagement und Crossmedia," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 17, pages 869-903, Springer.
- Bernd W. Wirtz, 2023. "Google/Alphabet Fallstudie," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 18, pages 907-939, Springer.
- Bernd W. Wirtz, 2023. "Entwicklungsperspektiven und Herausforderungen in der digitalen Medien- und Informationsgesellschaft," Springer Books, in: Medien- und Internetmanagement, edition 11, chapter 19, pages 941-946, Springer.
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