Printed from https://ideas.repec.org/b/spr/sprbok/978-3-658-38227-8.html
My bibliography
Save this book
Multisensory in Stationary Retail
Editor
Listed:
- Gunnar Mau(DHGS Deutsche Hochschule für Gesundheit und Sport)Markus Schweizer(Holistic Consulting GmbH)Christoph Oriet(SCS Storeconcept AG)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), 2023. "Multisensory in Stationary Retail," Springer Books, Springer, number 978-3-658-38227-8, June.
Handle: RePEc:spr:sprbok:978-3-658-38227-8
DOI: 10.1007/978-3-658-38227-8
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Achim Fringes, 2023. "Multisensory in Stationary Retail: Principles and Practice in Customer-Centered Store Design – Neuromerchandising at the Point of Sale," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 1, pages 3-19, Springer.
- Beat Grossenbacher & Brigitte Mäder, 2023. "The Emotional Organization: Feelings, Senses, Consciousness," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 2, pages 21-42, Springer.
- Andrea Gröppel-Klein, 2023. "Perception Research and Its Significance for Retail Marketing and Shopper Research," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 3, pages 43-58, Springer.
- Georg Felser & Patrick Hehn, 2023. "From Bottom-Up to Top-Down in the Store Environment: Multisensuality Using the Example of Background Music," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 4, pages 59-79, Springer.
- Claudia Symmank, 2023. "Looked at and Bought? How Extrinsic and Intrinsic Product Characteristics Influence Food Purchases," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 5, pages 81-98, Springer.
- Karsten Kilian, 2023. "Identifying Brand Values and Staging Them Multisensually," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 6, pages 99-121, Springer.
- Gunnar Mau & Markus Schweizer & Agnes Fleischer, 2023. "Synthesis: Multisensory – Perception with All Senses," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 7, pages 123-129, Springer.
- Martin Kiel & Markus Schweizer, 2023. "Retail in Times of New Work: Thoughts on the Renaissance of Stationary Trade," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 8, pages 133-140, Springer.
- Bert Martin Ohnemüller, 2023. "Selling Comes from Understanding: Retail Is Always the Encounter of People," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 9, pages 141-147, Springer.
- Philipp Riederle & Markus Schweizer, 2023. "Stationary Retail from the Perspective of Digital Natives," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 10, pages 149-158, Springer.
- Cornelia Diethelm, 2023. "The Trust Advantage of Stationary Shops," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 11, pages 159-165, Springer.
- Gerrit Heinemann & Kerstin Sonntag & Marcus Groß, 2023. "Best Practices for AI in Retail: Also for Multisensory?," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 12, pages 167-181, Springer.
- Pierre Gervais Farine, 2023. "Digital Presence in Physical Shopping: From a “Benefit-Oriented Approach” to Successful Customer Engagement," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 13, pages 183-200, Springer.
- Christian Zagel, 2023. "Consumer Experience Through the Use of Mixed Reality in Shopping Environments," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 14, pages 201-214, Springer.
- Gunnar Mau & Markus Schweizer & Agnes Fleischer, 2023. "Synthesis: Phygital – The Dawn of a New Age of the Senses," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 15, pages 215-220, Springer.
- Hermann W. Braun, 2023. "Turning a Shopping Location Into a Brand!," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 16, pages 223-245, Springer.
- Birgit Schröder, 2023. "New Customer Acquisition and Lasting Customer Loyalty Through Holistic Branch Design," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 17, pages 247-259, Springer.
- Marion Marxer, 2023. "The New Goldmine: The Perfect Customer Portal in the Physical World," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 18, pages 261-280, Springer.
- Karsten Kilian & Alina Hacopian, 2023. "Staging Luxury Brands Multisensually at the Point of Sale," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 19, pages 281-301, Springer.
- Hannah Sondermann, 2023. "Multisensory in Implementation: From Corporate Strategy to Holistic Store Concept," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 20, pages 303-323, Springer.
- Peter Herrmann, 2023. "LAGO by the Lake: Shopping Experience with All Senses," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 21, pages 325-340, Springer.
- Christoph Oriet, 2023. "Accompanied from World to World: Multisensory in a Supermarket Using the Example of Swiss Migros," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 22, pages 341-349, Springer.
- Philipp Rieländer, 2023. "Creating Value Through Value Creation: How the Stationary Grocery Trade Creates Added Value for Its Customers in Times of Online Competition," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 23, pages 351-361, Springer.
- Jan Hillesland, 2023. "Learning Journey to Optimise the Sales Floor: How to Use Our Understanding of Customer Behaviour," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 24, pages 363-375, Springer.
- Evelyn Kästner, 2023. "Brand-Adequate Implementation of Plant Tours: An Approach to Analyse the Opportunities and Risks of Multisensual Brand Communication Using the Example of the BMW Plant in Leipzig," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 25, pages 377-388, Springer.
- Gunnar Mau & Markus Schweizer & Agnes Fleischer, 2023. "Synthesis: Total Store – Thinking and Acting Holistically," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 26, pages 389-395, Springer.
- Martina Peuser, 2023. "Agile Organizational Concepts for Retail Companies in Times of Digitalization: Design and Management of Agile Organizational Structures for More Competitiveness in the Face of Changing Customer Needs," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 27, pages 399-421, Springer.
- Johannes Ceh, 2023. "Customer Centricity as a Management Guideline," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 28, pages 423-430, Springer.
- Svenja Reinecke & Tobias Krüger, 2023. "Culture Change: Challenges and Success Factors for Digital Transformation," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 29, pages 431-439, Springer.
- Jürgen Habermann, 2023. "Culture Change 4.0: The HEINE Transformation in the Digital Age," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 30, pages 441-451, Springer.
- Kilian Wagner & Markus Schweizer, 2023. "Glasses in a Design-Savvy Environment with Fashionable Competence," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 31, pages 453-461, Springer.
- Gunnar Mau & Markus Schweizer & Agnes Fleischer, 2023. "Synthesis: Mindset – Anchoring Customer Centricity in the Company," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 32, pages 463-469, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-658-38227-8. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.