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Digitales Marketing und Management
Editor
- Thomas Angerer(Mehrere Hochschulen sowie Dr. Angerer Marketing – Research & Consulting)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-38004-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Thomas Angerer, 2023. "Digitales Marketing-Management," Springer Books, in: Thomas Angerer (ed.), Digitales Marketing und Management, pages 1-66, Springer.
- Thomas Angerer & Manuel Beck, 2023. "Transaktionsanalyse als Basis für erfolgreiches Digital Selling," Springer Books, in: Thomas Angerer (ed.), Digitales Marketing und Management, pages 67-130, Springer.
- Thomas Angerer & Juri Behler, 2023. "Digitale Services: Management digitaler BtB-Services," Springer Books, in: Thomas Angerer (ed.), Digitales Marketing und Management, pages 131-189, Springer.
- Thomas Angerer & Volker Eickenberg, 2023. "Customer Experience: Trust Experience an Human Touchpoints des Versicherungsvertriebs," Springer Books, in: Thomas Angerer (ed.), Digitales Marketing und Management, pages 191-247, Springer.
- Thomas Angerer & Johannes Eigner, 2023. "Digital Marketing für Bäckerbetriebe," Springer Books, in: Thomas Angerer (ed.), Digitales Marketing und Management, pages 249-295, Springer.
- Thomas Angerer & Pierre Stern, 2023. "Co-Creation als Ansatz für ein kundenzentriertes Marketing," Springer Books, in: Thomas Angerer (ed.), Digitales Marketing und Management, pages 297-349, Springer.
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