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Diversität in Marketing & Sales
Editor
- Meike Terstiege(@DOCMARKETEER)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-37358-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Anja Haubelt, 2023. "Bedeutung von Diversität im Unternehmenskontext," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 3-11, Springer.
- Meike Terstiege, 2023. "Die Diversität als Wirtschaftstreiber bewegt Deutschland, Deutschland bewegt die Diversität," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 13-27, Springer.
- Helen Orgis & Zoe Nogai, 2023. "Diversität als Schlüsselfaktor einer erfolgreichen Markenbotschafter-Strategie," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 29-57, Springer.
- Christian Thaden & Cornelia Großmann & Lisa-Marie Seufert, 2023. "Diversität im Marketing – von Absicht zur Änderung," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 59-71, Springer.
- Theresa Ebel, 2023. "„You create what we believe“: Wie neue innere (und äußere) Bilder zu einem faireren Miteinander beitragen müssen," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 73-88, Springer.
- Meike Terstiege & Philipp Schneider, 2023. "Deutschland divers: Ein Thema, das inkludieren soll – und dabei viele(s) ausschließt," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 89-100, Springer.
- Meike Terstiege & Leonie Krull, 2023. "Diversität als Employer-Branding-Instrument," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 101-116, Springer.
- Uwe H. Lebok & Polina Ginzburg, 2023. "Against The Mainstream: Diversity-Marketing als Chance für erfolgreiche Markenführung," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 117-164, Springer.
- Sophie Jegane Diouf & Audrey Mehn, 2023. "Women of Colour in der Luxuskosmetikbranche: Machen das die Marken richtig?," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 165-184, Springer.
- Katharina Fetting & Ines Wallenwein & Verena Wöß & Götz Walter, 2023. "Anforderungen von LGBTQ-Mitarbeitenden an das Diversity-Management in Unternehmen," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 185-207, Springer.
- Meike Terstiege, 2023. "Diversität – Gesellschaftlicher Trend, Evolution oder gar Revolution?!," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 209-215, Springer.
- Meike Terstiege & Kerstin Köder & Jacquiline Harvey & Antje Kroon & Laura Halfas & Marcel Sandmann, 2023. "Interviews mit Könnern aus Unternehmen," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 219-236, Springer.
- Meike Terstiege & Stefanie Kuhnhen & Sonja Schaub & Susanne Krings & Isabelle Schnellbügel & Benjamin Pleissner & Deborah Schaper & Ann-Christine Brockhaus & Jake Bartanus & Michelle Grossheim & Nina , 2023. "Interviews mit Könnern aus Agenturen," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages 237-270, Springer.
- Meike Terstiege & Stefanie Kuhnhen & Sonja Schaub & Susanne Krings & Isabelle Schnellbügel & Benjamin Pleissner & Deborah Schaper & Ann-Christine Brockhaus & Jake Bartanus & Michelle Grossheim & Nina , 2023. "Erratum zu: Interviews mit Könnern aus Agenturen," Springer Books, in: Meike Terstiege (ed.), Diversität in Marketing & Sales, pages E1-E1, Springer.
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